SDGs Initiatives
The SDGs (Sustainable Development Goals) are international goals outlined in the "2030 Agenda for Sustainable
Development," adopted at the United Nations Summit in September 2015. They aim to achieve a better and more
sustainable world from 2016 to 2030.
Mail-order sales of healthy tea, health food, cosmetics, etc.
Our company primarily deals with healthy tea, health food, and cosmetics. We offer a range of products, including our flagship items "Metabo Tea" and "Sukkiri Pu-erh Tea," which are diet support teas. We also provide caffeine-free beauty enhancing teas like "Rooibos Tea," and hair care products such as "Hagumu Natural Shampoo," which contains tea seed oil to promote moisturized and beautiful hair. We are committed to offering products that support the health and beauty of our customers. Additionally, we are actively expanding our lineup of "Functional Foods.”
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Joint Research on the Functionality of Tea
| We are conducting collaborative research on the functionality of Pu-erh tea in collaboration with universities in Shizuoka Prefecture. The purpose is to conduct ingredient analysis tests and other examinations, analyzing various mechanisms. Based on the research results, we aim to develop new products using a rationale that can support the health of our customers. |
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Plant Derived Tea Bags 
| We have adopted plant-based tea bags as our main products. The tea bag material emphasizes safety and is a biodegradable filter originated from plants. Environmentally friendly tea bags have become our priority. |
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Adoption of Environmentally Friendly Materials
| The cardboard boxes used for product delivery adopt materials certified by the FSC (Forest Stewardship Council), prioritizing the conservation of the natural earth. The design features the image of tea leaves in a Tea Life-like manner and has been well-received by our customers. We will continue to advance the use of environmentally friendly materials, reflecting our commitment to the environment. |  |
Repair and Maintenance of Medical Wigs
| As a result of requests from employees who have experienced illnesses resulting in hair loss, we have initiated the handling of medical wigs. As we have advanced our sales activities, we have noticed a considerable demand from customers who own wigs expressing the desire to 'repair and maintain rather than replace.' In response, we have established collaborations with cleaning shops, among other initiatives, to repair and maintain wigs. Maintenance services are not limited to products purchased from our company; we also accommodate products from other manufacturers. This allows customers to recycle and reuse their wigs, promoting environmentally conscious sales activities. As part of our corporate social responsibility, we have also joined as an official supporter of the J.POSH Japan Breast Cancer Pink Ribbon Movement. |   |
https://www.natuwig.com/
■Certified NPO J.POSH Japan Breast Cancer Pink Ribbon Movement
https://www.j-posh.com/
Establishment of a Comfortable Working Environment 
| We aim to achieve a balance between household and childcare responsibilities and work, striving for a workplace environment that is conducive to productivity. Here are some initiatives we have undertaken: ・Setting 'NO Overtime DAY' ・Introduction of telework. ・Acquisition of 'Kurumin' certification (Highest Level) ・Acquisition of 'Eruboshi' certification (Highest Level) ・Promoting childcare leave and paid vacation days (promotional activities) ・Advancement of women's active participation Childcare leave acquisition rate: 100% (August 2021 to July 2022) Paid vacation acquisition rate: 82.8% (August 2021 to July 2022) Reference figures: ・Childcare leave acquisition rate: 85.1% (Ministry of Health, Labor and Welfare, FY 2021 Employment Equality Basic Survey) ・Paid vacation acquisition rate: 58.3% (Ministry of Health, Labor and Welfare, FY 2022 Comprehensive Survey on Labor Conditions) |
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Initiatives Toward Reducing Food Loss
| In Japan, it is estimated that food loss amounts to approximately 5.22 million tons annually. As part of our efforts to reduce food waste, we conduct periodic web-exclusive 'Time Sales' events where products nearing their expiration dates are offered to customers at outlet prices. Additionally, we provide a unique service for purchasing unused health foods, teas, cosmetics, pharmaceuticals, and other items from customers. *Reference: Ministry of Agriculture, Forestry and Fisheries, Ministry of the Environment, 'Situation of Food Loss in Japan' (FY 2020) |
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Initiatives Toward Reducing Food Loss 
| Since the Great East Japan Earthquake in March 2011, we have continued to conduct relief fund activities. At our company, we implement a 'Gold Voucher Payment' system, where unused items such as stamps and postcards from customers are utilized as payment. If customers indicate, any amount sent to us beyond the product cost is donated as relief funds. Through donations from the company, including employees, we have been able to contribute a significant amount to relief funds. We express our heartfelt gratitude for your warm support and cooperation, and sincerely pray for the swift recovery of the disaster-affected areas. For more information about our unique service 'Gold Voucher Payment,' please visit https://www.tealife.co.jp/user_data/guide_kinken. ・The accumulated relief fund, as of December 2022, is 14,279,803 yen. (Including the company’s donation: 4,500,000 yen) |
General Business Action Plan
・Next Generation Child Rearing Support Measures Promotion Law General Business Owner Action Plan.・Act on the Promotion of Women's Participation and Advancement in the Workplace General Business Owner Action Plan. Action plan (PDF 75KB)